March is a special month for many reasons – from basketball teams and their March Madness to the glories of Springtime, such as new baby calves on our neighbors’ ranches, early flowers popping their heads up through the lingering snow, and pastures and yards turning green to announce the long winter is over. Yes, Spring is definitely a time to celebrate.

And March is a special time of celebration for us, too –  we call it “March Gladness.”

• The Principles of Horseshoeing was first published in March 1974 – over 35 years ago. The third edition, The Principles of Horseshoeing (P3), continues to provide “gladness” in the lives of farriers, horse owners and other horse professionals who rely on P3 for solid, proven solutions for equine hoof care.

• March will bring many glad, new announcements such as new product details and continuing education opportunities from Doug Butler Enterprises and Butler Professional Farrier School.

• March Gladness provides us with yet another opportunity to say Thank You –

… to our long-standing, Faithful Customers. We appreciate your continued confidence and support. Your testimonials and thank you letters encourage us to continue to develop new products and services that benefit farriers everywhere.

… to our Newer Customers. We are excited that you have become a part of our “farrier family.” We encourage you to continue to grow with us by investing in the materials and training that will help you achieve your goals. We have found that farriers who study our educational books and other learning materials are among the most successful in their field.

• A little “March Gladness” to share with your shoeing customers:

“Horseshoeing is an art, a skill, a science, and a service. One of the great reasons for optimism in the future of horseshoeing is the opportunity to offer superior service.”

— Doug Butler, PhD, CJF, FWCF

Check back soon for more “March Gladness” that will help you reach your horseshoeing career goals!